Website with AI marketing engine for a construction company

A construction company wanted a new website, but the real problem was behind it: there was simply no time to regularly create content. No blog posts, silent social media, and hiring an expensive copywriter didn't fit the budget. We delivered the website plus an AI marketing engine that automatically generates and publishes blog posts and social media content.

A good website is only valuable if it stays alive. In construction, everyone is on a project, nobody is waiting around to write LinkedIn posts or maintain a blog calendar. At the same time, customers and clients are active there, and silence on those channels costs visibility. The client's question was clear: make it so that content gets published without us having to deal with it every week.

We built a website with Nuxt 3, connected to our own multi-tenant CMS. Attached to this is a marketing module that takes the work off your hands. The client provides a topic, an idea, or a source of inspiration, and the tool generates an AI-based blog post concept with a matching image (Claude for text, DALL-E for images). Subsequently, the same content can be reposted to LinkedIn, Facebook, Instagram, or X, scheduled in the campaign calendar. The tool tracks what was published when on each channel and logs the AI costs so the budget remains visible. Editorial control remains with the client: nothing gets posted without approval.

A website that never stands still. Blog and social media remain active without the client having to invest time in it weekly. One topic is converted in just a few minutes into text, images and scheduled publications across multiple channels simultaneously. The content direction lies with the company, the execution with the tool. No expensive copywriter needed, no separate planning app for social media, no separate image bank.